Louis Vuitton's Branding
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by: gifico
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George Vuitton, son of Louis Vuitton, took over Louis Vuitton in 1892. In 1896, Monogram canvas series branded as LV was created, which is not only the logo of LV, but also the tone of its revolution and evolution. The newly designed series has continued its previous charm, and at the same time reflected its new vitality.
Monogram canvas series has, since 1896, become the symbol of Louis Vuitton’s high quality.Its lightness, softy, durable material, as well as the water–proof and scratch-proof features, all of which make it a perfect companion to your mobile life style.
Monogram Mini：duffel bag series choose two colors: deep blue and khaki. The combination of the deep and light color forms a shadow effect, enriching Monogram Mini’s color choice.
Monogram Denim: Its main-body is made of denim. LV explains that the whole procedure is to weave monogram’s jacquard into denim, making its pattern shallow and fuzzy, and then to wash it using float-stone, showing up its deep and shallow lines and after that, stitch the main-body to leather, making a three-dimensional bag. If you look at the border of the bag carefully, you may find the fading effects made by float-stone. With the time of usage, the color of LV leather will be deeper and deeper, while the color of main-body will be shallower and shallower.
Monogram Multicolore:A new revolution of Monogram canvas made by Louis Vuitton. Marc Jacobs and Japanese artist Takashi Murakami worked together, bringing the people a design of completely new experience. Monogram Multicolore series opens up the fashionable Monogram patterns with mighty visual effects, using a total of 33 kinds of colors to perform this famous canvas series. The color may fade with the time of usage, but this will not influence its quality and durability.
Monogram Suede: the series created by Marc Jacobs. The inspiration of design is from Iroquois myths. Monogram pattern is implanted into suede leather. It is extendable, soft and fits the stylish people.
There are many Monogram products. LV will, from time to time, launch new derivatives of Monogram. Here we only choose some representatives. The number of its derivative series adds diversity to its charm.
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