If you just opened a new business then you might be disappointed with the lack of clients at first. Don’t worry this is something we all go through when starting out and before you know it you will need to hire more employees.
Advertising your business is a crucial part of attracting new customers and is something that pays to be good at. If you are not communicating the right messages to the right buyers then you won’t be closing any sales or generating any revenue. Luckily, there are some cheap ways to help you get started advertising your business so you can get those leads.
First and foremost the most important thing a business needs to be official is a Logo and a business card. Having professional-looking business cards on you at all times will land you many clients because you can hand them out where ever you go. Plus, you can leave them at every place you visit and people you give them to will share them with friends and family. You can design and ship business cards right to your door using VistaPrint.com or OvernightPrints.com – both very good services with low prices.
Next, it’s a good idea to get a business phone number so you can forward all calls to that line instead of guessing who’s business and who’s personal. You can get a free phone number at Google.com/voice and have it forwarded to your phone. Google even has a nice feature where you can search for available words in your phone numbers so you can get something like “555-CARS”. This is a fantastic way to stand out when advertising your business.
In this day and age, it is almost required to have a website. If you do not have a website, it is just a matter of time before one of your customers asks you about your website or Facebook page. Don’t worry, it is very easy to get some sort of web page started for cheap that you can improve as time goes on. You can register a domain name (www.yourname.com) at Godaddy for about $10/year. Sign up for a free blog at Tumblr.com and link your domain name to your new blog. Choose from hundreds of designs and add pages with the click of a button.
Once you have a business card, website and phone number then it’s time to start telling as many people as possible about your products and services. To stand out you have to be professional but also creative to get your potential client’s attention. It helps to be funny or unique in your marketing language and offer coupons, discounts and freebies to entice new customers to try your business.
For instance, you could put on the back of your business card a 20% off Coupon so people will want to save your business cards and have a reason to call you. If you are a massage therapist you could setup your table at a popular park to give out free 10 minute massages and hand out your business card while your at it! Just think after 5 hours of free massages you might end up with 10 new lifetime clients!
The point is providing a quality product or service at a competitive price. That is how you attract new customers and that’s how you stay in business. There’s a lot of competition out there so you have to stay on top and be creative.
To be honest, there are really only a few free places to advertise that are worthwhile because the majority of free avenues are filled with spam. And more often than not you will not get results because the only people on those networks are other small business owners with low budgets trying to advertise their services for free. The best free websites that I have found are Craigslist.org, Message boards related to your niche, and social networks. That’s pretty much it. Everything else is just a waste of time.
Your budget for adverting depends a lot on your goals for your business and how much money you want to make. How big do you want your business to grow? Those factors will determine what you should spend each month on advertising. If you’re just starting out and only have $100 then you might try buying a $20 monthly Ad in a newspaper, $50 banner ad on a Website and spend the last $30 printing up business cards and fliers.
When you make a profit off that investment then take more money and buy more ads to reach more people. Research better ways to improve your business and add new features to keep your customers interested.
Anyone that’s been in business for awhile and especially in the last 5 years knows how important Advertising is. Advertising is one of those expenses like Taxes that you have to pay, but with Advertising it pays off if done correctly. If you have a profitable system setup with your business that makes you money then you want to funnel as many people through that system as you can.
Obviously the best place to have an Ad would be on Television, the Radio or on a high-traffic website. You have to start small and work your way up. Keep your expenses low and think of Advertising like fuel to your fire.