One thing that never changes on the internet is the amount of links you need. You remember that movie “Glengarry Glen Ross” about being a salesman and needing “Leads!” Well, it’s the same thing online only Leads = Links = Clicks. Being successful on the internet is comprised of 50% information and 50% links. You have to have quality, original content, videos and news, etc on your website to keep your readers engaged, but you also need to have other websites linking to you in order to get visitors.
In fact, business networking on the internet is a lot like farming. In order to yield a good return on your investment you have to plant a lot of seeds. Since the fuel of the internet is information, keywords and links then that is how you have to do it.
There are only a couple ways to get other websites linking to you. The first is by submitting free ads to websites and social sites allowing free registration and publishing privileges. This is great for starting out, but more often then not these networks are filled with spam and having a link does little to no good.
There is a correct way to build backlinks using free networks, and it’s important to remember that originality is of extreme importance. You do not want to submit the same Ad over and over again. It is ok to do this, but all of your Ads will be competing with each other for backlinks.
There are many different companies out there with experience that can build your backlinks cheap when first starting out. One good company is called http://www.SuperSitePromoter.com and their packages start at less than $100. Once your website starts getting traffic and improving rankings then you want to focus on buying ads on reputable websites and networks.
Advertising is a never ending battle for your business so the idea is to get bigger and better ads in front of more people in more creative ways. But first, you want to make sure your sales funnel converts your leads into customers. And to do that you have to have a quality product or service. If you just focus on free Ads on free networks then you’ll only be advertising to other people looking for free advertising.
“These are the new leads. These are the Glengarry leads. And to you they’re gold, and you don’t get them. Why? Because to give them to you would be throwing them away. They’re for closers. ”
-Glengarry Glen Ross (1992)