How to Design Baskets for the Premium High-end Gift Market
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by: JamesGuitard
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Word Count: 620
A market that is far less broad and more defined and refined would be the higher end retail market reserved for the upper echelon of society, where price is no object and one-upmanship is a way of life. These types of gift baskets require much more effort in designing and resourcing product options. Every detail is carefully considered and options weighed to insure the exact sentiment expressed is the sentiment conveyed. When sending these types of baskets, cost is not considered.
It's difficult to select a container for a high-end gift basket. So many issues come into consideration. Is the vessel extravagant enough? Is it sturdy enough to hold so many products? These issues and others come into play. For Christmas, a giant metal sleigh would fit perfectly for the occasion. The shipping cost might be a problem due to the weight and dimensions of the box so this type of gift may be more suited for local hand delivery. Targeting local businesses with this choice is the best course of action. Selling the idea as a limited edition gift will play into the premium nature of the product. For photography purposes, adding fake snow in the picture will help emphasize the holiday aspect of the design.
The color scheme of a premium gift basket can have a huge impact on the overall effect of the gift. Deep, rich colors can be used to add a sense of vibrancy to the design. The product inside the gift can be selected to complement each other. Dark burgundy and bright yellow, next to each other is a great contrast. If there is a limited selection of rich colors for the given product, the shred and ribbon can ensure that the color scheme is nicely tied together in the end. In end, it's important to carefully plan out the color scheme and appearance of the gift to ensure that it gives a premium visual.
Ever thought of adding electronics to your premium gift basket design? Your competitors probably haven't. Imagine your recipients receiving the latest iPhone. If sending corporate gifts to the executive committee, top of the line Blackberries, creating gifts around that specific product is a good idea. Add-ons such as holsters, productivity software and Bluetooth headsets could compliment the primary item. This idea only works if the company is planning to provide the recipients with the primary item. Imagine being gifted a phone that the company isn't providing as your new company phone. If the recipient is stuck in a 3-year phone plan, the intent of the gift is turned on its ear.
Ever get a gift and save the card attached? It was probably the perfect message to convey the intended meaning of your gift. Sometimes, the medium of presentation is as important as the message itself. Anyone can write a card out, but what if you could express your sentiment verbally? Technology comes to the rescue! Visit any greeting card store and you will find greeting cards with microchips built-in that allow you to record a message. Imagine your recipient opening the card and hearing your voice, telling them how appreciative of them you are for the friendship or business. The cost is minimal but the impact could be great.
It's hard to imagine a high-end gift basket being sent for personal reasons. Most people don't need a huge assortment of food items unless the gift is being sent as a family gift. Regardless of the many possible reasons for sending gifts, it's most important to ensure that the gift received is the gift sent with the implied intentions. A gift should provide good thoughts and good feelings towards the sender. Whether as a thank you gift or sympathy gift, make the gift personal.
About the Author
A unique wedding gift will stand out from the crowd when celebrating someone's special day. Give a special gift for her to tell her your happy for on her special day.
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