2 Simple Sales Letter Writing Techniques For Quick And Easy Profi
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by: ChrisStafford
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A good sales letter can be compared to a sales representative, except you don't have to pay your sales letter or give it time off for vacation. A sales letter instead is your 24-hours/day, 7-days/week and 365-days/year tireless virtual sales rep whose laser-focused to accomplish three things: represent you, your business and your product or service without fail. However in order for your sales letter to be successful, it must be persuasive, compelling, thought-provoking and high-converting. It must also be written to target a specific market of consumers. If you are someone who is selling a product or service, you need to learn how to write a sales letter based on the above criteria in order to be successful.
But why do so many marketers struggle with writing a sales letter for their product or service? The short and sweet answer to this question is that most people, especially marketers, hate to write. A more concise explanation is that while there is reams of information available to assist marketers in writing sales letters, most of these resources are written under the assumption that the marketer already knows how to write a sales letter. When faced with all of these obstacles, the average marketer soon becomes overwhelmed and throws in the towel.
Then there is the smart marketer who is more experienced and searches for automated solutions like sales letter software and templates to help him with writing a sales letter. But after using these inferior tools for a short period of time, the marketer soon decides that these tools are not helpful at all and he is right back where he started from. Why? Because most often times the individual or business who wrote the materials mentioned earlier, also wrote the software based on the assumption that the marketer is already experienced with writing a sales letter.
So how do they do it? How can other marketers put together compelling, persuasive and thought-provoking sales letters that sell their products and services like crazy but without using sales letter software and templates? It's simple, these marketers are either experienced copywriters themselves who write their own sales letters or they have adequate resources to hire the job out. But before you consider hiring a pro copywriter to construct a sales letter for your product or service, consider this. Most copywriters will charge you between $5,000 up to a whopping $20,000 per sales letter! If you decide to go this route, you better be sure that your product or service is in great demand so that you can absorb this expense.
If you know without a shadow of a doubt that your product or service is in demand, are certain that you can afford to invest the money and are capable of absorbing the expense as a result of your sales, then go ahead and hire a copywriter. If not, then you can keep your money in your wallet and construct a profitable sales letter free-of-charge by leeching off the success of other marketer's sales letters in your niche. Am I insinuating that you just copy someone else's sales letter and claim it as your own? Not at all. That's considered plagiarism and can get you into a whole lot of trouble. Instead, the easiest way to master the art of writing a sales letter is to conduct a search on your favorite search engine for products or services exactly like or similar to yours.
For instance, visit your favorite search engine and enter the phrase "allintitle:cars that run on water" (minus the quotes) into the search field, click the search button then wait to see what pops up. Browse through your results and zero in on the one that stands out from all the rest. If it is a sales letter that matches or exceeds the requirements mentioned above, copy the content (text) of the sales letter into a word processor or text editor. Re-write the entire sales letter so that it is relevant to your product or service then walk away from it until the next day. On the following day, spend a little more time making further revisions to your sales letter so that everything is cohesive.
Another handy technique you might want to use to learn how to write a sales letter is to join the email lists of gurus who sell products or services in your area of interest. In a few days or so, you'll begin receiving pitch emails in your inbox promoting the latest and greatest gadget or membership site. But don't just trash these emails. Instead, read through the subject lines and see if any of them jump out at you. Does any one of the subject lines compel you to want to purchase the product or service? If one or more of them do, click on the email and look for a direct link to the sales letter then click this link to load your browser on the sales page. Follow the steps as discussed in the previous paragraph to re-write your sales letter. Adopt this and the method mentioned in the previous paragraph for an entire month and before you realize it, you'll have enough experience to crank out a profitable sales letter for all of your products or services for many years to come!
Sacrificing time to learn how to write a sales letter to sell your product or service can prove to be quite lucrative and the most valuable skill you will ever learn. Why? Because without this skill, your product or service will not sell. No sales means no money in your wallet! As you have learned earlier, if your sales letter is written persuasively, is compelling, thought-provoking, high-converting and consists of the six essential elements, then you can expect to generate a growing customer base for many years to come. If not, then you may as well resign to the fact that your business will not be successful or survive for long. In our next article, we'll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!
But is there an easier way? Is it possible for you to write a sales letter without having to use the above techniques or remember everything that goes into writing a profitable sales letter? Yes, there is a much easier way and it requires very little knowledge or effort on your part. This tool includes everything you need to start writing a sales letter for whatever product or service you want to sell. It includes a built-in pre-written sales letter template and a headlines swipe file database that contains well over 900+ winning headlines for you to choose from all in one compact tool.
About the Author
Writing Sales Letters doesn't need to be a week long brain wrecking exercise, Sales Letter Software makes writing a sales pulling page very easy.
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