Domains - Six Elements of a Great Generic Domain Name
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by: SmashMasterson
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How come that certain domain names sell for over a million dollars while others get no interest what so ever. Two domain names may appear to be almost the same and might even have a couple of different characters, like Beds.com and Bedsx.com, but you've got it - The first one is a winner and the second a no hoper.
There are six primary elements that make a keyword domain name great and valuable and worthy, and you'll want to evaluate these factors before you buy. They apply to names you register fresh, names you purchase privately, and names you bid on at auction. A little research upfront can save a lot of grief down the road when it comes time to sell or develop.
1. Keyword volume: Keyword research is step one for finding a good potential domain name. Popular keywords get traffic so check out your domain words on WordTracker or Google Adwords, so you can see just how popular your keywords are. There are several tools you can use; which may give differing results, but you will soon get the idea and you will feel confident in choosing the keywords that will result in good traffic.
2. Commonality: A common view is that domain names are valued for their uniqueness but I say that any domain name falls into one category. I like names with words that are commonly used in day to day life, you know - words that stick. Words need to be chose on a certain order and you need to value pluralization too. Let's just explain that with these factors - market, marketing, markets. SportCars.com is not as valuable as SportsCars.com, and is a loser domain name put up against RunningShoes.com. If you run a few checks on Google you will see that ShoesRunning.com is nowhere to be seen.
3. True type-in traffic: Most people always rush into domain investing and are not able to get this type of information to guide them first. Type-in traffic is the key to success and we need long term traffic, so don't pay any attention to search engine or link traffic as this won't last.
4. Length: Another important factor is domain name length. Short domains are better as they are so much easier to remember and spell and will convert into a lot more traffic. Branding a domain with these points in mind will push up the domain name value significantly which is a bonus if you are thinking of selling in the future.
5. Prior use: When you buy a name from a drop service or from an expired list it may appear to be perfect but you but you never now what dark history it may have. A domain under first impressions may even look good on Google ranking or PR, but that may not carry on to be so once you have taken it over. It could be about to or even already on the Google banned list and if that is the case you won't even get the best domain name back up to the top again. You will end up having to register a new domain name like carsblog.com and start from scratch again.
6. End user development potential: The common denominator in successful domain names is one that can be easily developed and you just have to ask yourself whether you would be prepared to spend your own money on and if you aren't, forget it. Use these tips to find a domain that will work and will reap you huge benefits in time.
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