Effective Advertising Through Partnering
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by: Strategic Profits
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Leveraging Your Strengths and Interests in Creating Your Internet Business
Human beings, by our nature, have a wide variety of interests. Whether our interests are fountain pen collecting or sports car collecting, these things are our passions and they take up much of our consciousness and our lives. These are things that motivate us, and make us want to achieve that extra success so that we may afford them in the style that we would like to become accustomed.
Human beings also have areas in which, as individuals, we are stronger or weaker. Areas where we excel, whether it is mathematics or Etruscan civilization or skin products, each of us has natural abilities in certain areas that surpass our abilities in general – our strengths.
Sometimes our strengths and interests go hand in hand, which is a happy marriage indeed! Usually, over a period of time, our interests become our strengths due to a passionate pursuit. When founding a business, however, what needs to be very well defined is that our strengths and our interests are not always one and the same.
Playing to Your Strengths
A good formula to adhere to when considering what business to pursue is:
Interests = Hobbies
Strengths = Business
Often entrepreneurs pursue a business that they find fascinating with no consideration of their ability to engage the tasks necessary in order to succeed. This is why 90% of small business ventures fail. Everyone loves restaurants—we have all been to restaurants that we love or hate, and we know exactly how we would like the restaurant to be better. This, however, does not constitute sufficient knowledge to run a thriving food service concern. Others have worked in the food service industry for many years, and know and understand the inner workings of a busy and successful restaurant. They feel the pulse of a healthy restaurant and they intuitively understand when something is not going the way that it should. Sometimes these people have spent so much time in the industry that they no longer have any interest in continuing with it, and those individuals should certainly not stay there, but it is, nonetheless, their strength.
In order to be successful in a business, playing to what interests you plays a part, but, far more importantly, you need to play to your strengths. You need to have your finger on the pulse of the business that you are creating, you need to know when all is right and when something is potentially wrong with it, and that knowledge, while it may be guided by reading, cannot be created by books. It requires a depth of experience and the paying of dues.
When choosing what business you wish to pursue, be very sure that you are not playing only to your interests – you focus must be on your strengths.
About the Author
Strategic Profits is a privately held company headquartered in Delray Beach, Fla. Strategic Profits exists to help business and entrepreneurs online and offline with business coaching advice and tools that they need to succeed in the Attention Age. Visit the corporate Web site www.strategicprofits.com for more information or leave your questions and/or comments on Rich Schefren's blog at www.strategicprofits.com/blog. To download, the free report this article is referencing visit, http://www.strategicprofits.com/finalchapter/.
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