SEO What Dot Com
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by: Kimberly Green
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Search engine optimization, or SEO, is something that many bloggers and website owners participate in without really understanding what it is, or how to use it to get ahead on the internet. So let's start with the basics. Search engine optimization is how you can optimize a website by improving both internal and external aspects, with one goal in mind: increasing the amount of traffic that the website receives from popular search engines, including and specifically Google and Yahoo. Google dominates the search engine marketplace with nearly 40% of all internet searches done through it, and Yahoo isn't that far behind with just about 30% of all internet searches done through it. Suffice to say, it is important to use SEO in a manner that will influence rankings in Google and Yahoo.
Let's start with the basics of SEO: how seach engines work. Search engines use automated programs known as bots and spiders to crawl through the internet and individual pages. These bots and spiders comb over individual pages to look for information on it, including essential keywords. They do a good job, considering that there are an estimated twenty billion pages in internet existence, and over half have been crawled by search engines. Search engine bots and spiders look for keywords so that they know how to index your site, and when to pull it up for search engine queries.
So, how can you make the most of SEO? The biggest thing is to use essential, ranking keywords throughout your site, but in a manner that isn't considered spamming, also using keywords that actually mean something to search engines and the visitors that use them. These keywords can be used throughout your site: in meta tags, within links and anchor text (including headings -- those are lines of text that are enclosed within h1 tags, and on their own.
In addition, you should build your website to SEO standards. This means not spamming with keywords, using headings, using anchor text, and also: watching your links. Limit unique internal links (these are links that go to other pages on your website) to less than one hundred, don't "bury" pages more than three clicks or links away from the homepage, avoid iframes and regular frames at all costs, and use navigational links in standard form (avoid dropdown menus and other fancy scripts).
Finally, you can use a search engine optimization service, such as SEOwhat.com, to further optimize your site and boost its rankings. For more information, visit http://www.seowhat.com.
About the Author
Kimberly Green is combing the sand for the most ethical and effective SEO Firm out there. The answer is in the proof. Just look at the results of existing clients and the longevity of the relationships a firm has with these clients. Evidence is what I want to see when judging whether or not I want to utilize any Company’s services. It is not any different when choosing an SEO Company.
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