Copywriting Like the Pros: Five Forms
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by: AngelaBooth
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If you've heard about all the money there is in copywriting, and wonder how you can get started, read on.
Many writers are scared of copywriting, but it's easy. If you can write a letter that makes sense, you're good to go. You read copy every day, and without knowing it, you've absorbed many copywriting skills.
Copywriters write many different forms of copy. Let's look at five popular forms.
1. Write brochures - great income for 200 words
Whenever a new product is created, a brochure is developed for it. The brochure may just be flyer - think junk mail - or it can be a glossy publication.
2. Write informational white papers - for the business to business trade
In some of the business to business markets, especially for high-priced items, executive overviews or white papers are primary sales tools. These are information-packed documents, and copywriters write them.
Some white papers can be under ten pages, others can be 25 pages of information, and you're well paid for writing them.
3. Businesses need press releases to get free publicity
Essentially the aim of a press release is to get publicity for a business. It's free advertising, often worth many thousands of dollars. Therefore, if you have a knack of writing press releases, you can base your complete copywriting service around that.
Since they're written to a format, press releases are easy to write. As a specialist, you could write several a day.
4. Write radio spots - write for performance
Many copywriters write for the audio visual media: radio and TV. It's easy to break in to radio advertising, especially in smaller cities.
When you're writing for listeners, you must remember that people can't go back and reread something they missed. If they don't get the point of a radio spot, the energy and money which went into producing it are gone forever.
You'll find that you will easily get hired: most radio stations aren't set up to write spots, and they love to farm them out to freelancers.
5. Ultra short copywriting with taglines and slogans
Taglines and slogans are usually very short, they're a brief bite which encapsulates a service or products.
I know one new copywriter who launched a whole career when he wrote a tagline for a store. The store owner loved the tagline so much he introduced the copywriter to the head of an advertising agency.
About the Author
Angela Booth is a top copywriter who can help you to get started in a lucrative copywriting career in just seven days. Her Copywriting Master Class teaches you many different forms of copywriting.
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