Finding A Freelance Copywriter: Here Are 4 Traits To Look For
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by: JasonLeister
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Freelance copywriters are everywhere these days. If you are looking for a good one to help you create your next promotion or help grow your sales, then here are four things to consider. Four traits you want to look for in your next freelance copywriter.
Let's jump in right away...
1. Communication - Successful freelance copywriters are able to take your ideas and communicate them clearly to the market you need to reach. And that means that they should be able to communicate with YOU as well. Without good communication, there's a good chance that your results will be smaller than they should be.
Can your copywriter communicate clearly with YOU? Can they understand what you want to accomplish? Can they communicate well with your employees and all of the other professionals involved in the project?
Of all of the problems I've had in my own freelance copywriting business, EACH one can be traced in part to poor communication.
2. Accountability - Who is ultimately responsible for the success of the promotion? If your promotion falls flat, will your copywriter accept his fair share of the responsibility or will he point the finger at you, your products or how you run your business?
When you are interviewing potential freelance copywriters, always make sure you ask them to tell you about previous successes as well as previous failures. How they talk about the failures will tell you a lot.
3. Marketing Mindset and the Ability to SELL - This is key. You need a freelance copywriter that knows how to sell. After all, that's really what this is about. Selling your products and services to your marketplace.
So you need to know about their selling skills or selling experience. And the best way to get a glimpse of that is to pay attention to how they sell you to become a client.
4. Writing Skills - Of course your freelance copywriter should be good with words. But it's not the most important thing to look for when you're out searching for someone to hire.
You want to find a freelance copywriter who is easy to work with, who accepts responsibility for their results, and one that can sell your stuff. Without those traits, developing a longterm and profitable relationship with them could be quite a challenge.
Hiring a freelance copywriter can create a huge boost for your business. Just get the information you need to make the right decision for you and your business.
About the Author
Jason Leister is a freelance copywriter and founder of Copywriter Catalog: THE premier source for helping business owners find the right freelance copywriter, with the right skills, at the right price.
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